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You are here: Home / Blog / Market Trends

Today’s homebuyers want lower prices — Sellers disagree

April 16, 2020

Today’s Homebuyers Want Lower Prices. Sellers Disagree

The uncertainty the world faces today due to the COVID-19 pandemic is causing so many things to change. The way we interact, the way we do business, even the way we buy and sell real estate is changing.

This is a moment in time that’s even sparking some buyers to search for a better deal on a home. Sellers, however, aren’t offering a discount these days; they’re holding steady on price.

According to the most recent NAR Flash Survey (a survey of real estate agents from across the country), agents were asked the following two questions:

1. “Have any of your sellers recently reduced their price to attract buyers?”

Their answer: 72 percent said their sellers have not lowered prices to attract buyers during this health crisis.

2. “Are home buyers expecting lower prices now?”

Today’s Homebuyers Want Lower Prices. Sellers DisagreeTheir answer: 63 percent of agents said their buyers were looking for a price reduction of at least 5 percent.

What We Do Know

In today’s market, with everything changing and ongoing questions around when the economy will bounce back, it’s interesting to note that some buyers see this time as an opportunity to win big in the housing market.

On the other hand, sellers are much more confident that they will not need to reduce their prices in order to sell their homes. Clearly, there are two different perspectives at play.

Bottom Line: If you’re a buyer in today’s market, you might not see many sellers lowering their prices. If you’re a seller and don’t want to lower your price, you’re not alone. If you have questions on how to price your home, let’s connect today to discuss your real estate needs and next steps.

Filed Under: Market Trends Tagged With: Home Prices

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"Russ Fortuno is a 5-Star professional who I highly recommend without reservation. He is knowledgeable, experienced, prompt, efficient, polite, fair, honest, and very personable. We interviewed four real estate agents and he was far and above the most experienced, proficient, and knowledgeable. He gave us excellent advice on how to prepare the house for the market, and directed us on having an estate sale. He sold our house in Green Valley, AZ before it even went on the market, and did an excellent job negotiating a fair price. Our entire family was thrilled with the service he provided to us. You cannot go wrong with Russ Fortuno."
- N. T., Highland Park, IL
"Very professional approach to all aspects of our transaction. His handling of this purchase allowed us to have total confidence that we were being represented by the best real estate agent for us. I would have no reservations in recommending Russ Fortuno to anyone else looking for a RealEstate Agent! "
- D.L., Green Valley AZ
"Russ was always very responsive and returned calls in timely manner. Was extremely Calm and rational when going gets jiggy. Keeps any drama from becoming dramatic. His experience in executive management is an asset when dealing with the variety of challenges related to closing the sale. I Highly recommend him to handle complicated transactions. "
- M.L., Tucson AZ
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Russ Fortuno, Associate Broker

I'm a Southern Arizona native and year-round Green Valley resident. Whether you’re buying or selling a home in the Green Valley or Sahuarita area, you’ll experience unsurpassed service and professionalism at all stages of your real estate transaction. I welcome the opportunity to assist in your next home sale or purchase.
Meet Russ

Tierra Antigua Realty

18745 S. I-19 Frontage Rd., Ste. A105
Green Valley, AZ 85614
(520) 333-0446
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