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My strategy for marketing your home and getting your property sold

Marketing Your Home

I’m sure one of your biggest questions is “What are you going to do to market my house?”

One of the most basic, but also most important, marketing tools we’ll use to expose your home to the entire market, is the Multiple Listing Service (MLS). The MLS is a database of almost every home on the market, and it’s what other agents use to find the appropriate homes to show their buyers.

So, I’ll certainly make sure that your home is on the MLS, and presented in the best possible light … from professional photography, to a compelling description of your home, all the way down to making sure that every listing detail is accurate. This is so important, since your MLS listing is what will “feed” your listing to many other websites through what is called an IDX system. That way, your home will show up on almost any website a buyer may be looking at.

Green Valley News sample print ad

Sample Print Ad.

While the MLS will do much of the heavy lifting to expose your home to the market, it’s generally not enough to reach the entire market. Here’s how I’ll be marketing your home beyond the MLS:

  • Capture wide angle photographs of your home taken by a professional photographer, including aerial (drone) photos where appropriate;
  • Create a short video walkthrough for online buyers;
  • Feature your property here on my website as well as Zillow, Trulia, and REALTOR.com;
  • Syndicate your listing to hundreds of national and regional agent and broker websites;
  • Feature your home in my weekly print ads in the Green Valley News local newspaper;
  • Promote your home on Facebook and NextDoor for increased online exposure;
  • Create a virtual tour for increased organic exposure on YouTube and search engines;
  • Send “Just Listed” notices to prospective buyers, neighbors and colleagues in my database;
  • Produce full-color “take one” flyers to be available outside the home to capture interest from drive-by buyers;
  • Promote your property to other local Realtors®;
  • Market the property for sale using a variety of print, online and/or direct mail advertising;
  • Maximize showing potential through professional Tierra Antigua signage, one of the most recognizable real estate agencies in Southern Arizona.

While that should cover almost every marketing angle possible, if you have any specific requests, just let me know and we can certainly discuss working it into the marketing mix!

But in addition to marketing your home, here’s an overview of the other services I provide throughout the home selling process.

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Client

TESTIMONIALS

"We were out-of-town buyers and bought our condo sight unseen. First time ever we did this but Russ helped us every step of the way. He sent us videos of the condo, showed the condo to our friend who lives in Green Valley, set up home inspections, and explained differences in Arizona real estate laws/processes to us clearly. He also sent us a timeline on when specific tasks needed to be completed, and he was always available to discuss questions or concerns. We never felt pressured – only felt that we were working with a professional who was looking out for our best interests. We would use him again in a heart beat!"
- J.S., Green Valley, AZ
"Anytime, anywhere, he was there, always going the extra mile. He even came to the house and watered trees so they would not die — more then once. He’s what you call real professional, a 10.5 on a 10 scale. I was out of town when the house was listed so he went to the house and did a video. I didn’t see a dishwasher, he said “yes it was there.” That was good enough for me, but he went to house and took picture to show me. He kept me informed every step of the process, and followed-up to ask if I had any questions."
- G.M., Sandpoint ID
"Russ is an incredible professional and I cannot think of a single area of expertise he wasn’t abreast of. Every question was answered promptly, accurately and pleasantly. He knows his market, he knows the industry and he knows people. He’s able to meet people on their level without being condescending. I would, and have, recommended Russ to others who are looking for a good and trustworthy Realtor."
- R.S., Green Valley, AZ
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Russ Fortuno, Associate Broker

I'm a Southern Arizona native and year-round Green Valley resident. Whether you’re buying or selling a home in the Green Valley or Sahuarita area, you’ll experience unsurpassed service and professionalism at all stages of your real estate transaction. I welcome the opportunity to assist in your next home sale or purchase.
Meet Russ

Tierra Antigua Realty

18745 S. I-19 Frontage Rd., Ste. A105
Green Valley, AZ 85614
(520) 333-0446
Contact Russ

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