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My strategy for marketing your home and getting your property sold

Marketing Your Home

I’m sure one of your biggest questions is “What are you going to do to market my house?”

One of the most basic, but also most important, marketing tools we’ll use to expose your home to the entire market, is the Multiple Listing Service (MLS). The MLS is a database of almost every home on the market, and it’s what other agents use to find the appropriate homes to show their buyers.

So, I’ll certainly make sure that your home is on the MLS, and presented in the best possible light … from professional photography, to a compelling description of your home, all the way down to making sure that every listing detail is accurate. This is so important, since your MLS listing is what will “feed” your listing to many other websites through what is called an IDX system. That way, your home will show up on almost any website a buyer may be looking at.

Green Valley News sample print ad

Sample Print Ad.

While the MLS will do much of the heavy lifting to expose your home to the market, it’s generally not enough to reach the entire market. Here’s how I’ll be marketing your home beyond the MLS:

  • Capture wide angle photographs of your home taken by a professional photographer, including aerial (drone) photos where appropriate;
  • Create a short video walkthrough for online buyers;
  • Feature your property here on my website as well as Zillow, Trulia, and REALTOR.com;
  • Syndicate your listing to hundreds of national and regional agent and broker websites;
  • Feature your home in my weekly print ads in the Green Valley News local newspaper;
  • Promote your home on Facebook and NextDoor for increased online exposure;
  • Create a virtual tour for increased organic exposure on YouTube and search engines;
  • Send “Just Listed” notices to prospective buyers, neighbors and colleagues in my database;
  • Produce full-color “take one” flyers to be available outside the home to capture interest from drive-by buyers;
  • Promote your property to other local Realtors®;
  • Market the property for sale using a variety of print, online and/or direct mail advertising;
  • Maximize showing potential through professional Tierra Antigua signage, one of the most recognizable real estate agencies in Southern Arizona.

While that should cover almost every marketing angle possible, if you have any specific requests, just let me know and we can certainly discuss working it into the marketing mix!

But in addition to marketing your home, here’s an overview of the other services I provide throughout the home selling process.

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Client

TESTIMONIALS

"All I can about Russ Fortuno is that he did a excellent job in the complete process of selling my home. I would recommend him to other people. He knows local knowledge and his process expertise was very good.He respond to all my question and kept me informed of any new items that came up. He did a excellent job in the negotiations with the buyer agent. I couldn’t have picked a better agent to handle the sell of my property. "
- D.F., Sahuarita AZ
"Russ was so professional and knowledgeable. He helped us every step of the way. He’s still there for us when we have questions. I would highly recommend Russ to anyone looking to purchase a home in Green Valley."
- T.M., Green Valley AZ
"Very professional approach to all aspects of our transaction. His handling of this purchase allowed us to have total confidence that we were being represented by the best real estate agent for us. I would have no reservations in recommending Russ Fortuno to anyone else looking for a RealEstate Agent! "
- D.L., Green Valley AZ
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Russ Fortuno, Associate Broker

I'm a Southern Arizona native and year-round Green Valley resident. Whether you’re buying or selling a home in the Green Valley or Sahuarita area, you’ll experience unsurpassed service and professionalism at all stages of your real estate transaction. I welcome the opportunity to assist in your next home sale or purchase.
Meet Russ

Tierra Antigua Realty

18745 S. I-19 Frontage Rd., Ste. A105
Green Valley, AZ 85614
(520) 333-0446
Contact Russ

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